Nice Brand. Nice Identity. Shame If Someone Impersonated Them.

Fake social media profiles, phishing in your company's name, deepfaked executives and fraudulent job adverts are all forms of brand impersonation, one of the fastest-growing kinds of cyber-enabled fraud. In this recorded session, Integrity360's Brian Martin and Cailan Sacks look at how criminals exploit trusted brands and what organisations can do about it.

It covers why impersonation attacks are rising, the role of platforms like Facebook, Instagram and Telegram, how AI, voice cloning and deepfakes are being used for fraud and to bypass identity checks, real examples of executive impersonation, hiring fraud and payment scams, and how organised crime groups run these campaigns at scale.

It finishes with practical guidance on monitoring for, detecting and shutting down brand abuse online. Integrity360 offers digital risk protection services, so expect that to feature in the final part.