Your Guide to Custom Security Awareness Content: The Why and How

The argument is that generic training library content only goes so far. Awareness lands better when it references your actual policies and the risks your staff face, and when it comes from a familiar voice rather than a stock presenter.

Martin Tschammer (Head of Security, Synthesia) and Erich Kron (CISO Advisor, KnowBe4) cover what custom content should include, from real internal scenarios to regulatory requirements, and how to keep it short enough that people actually watch it. There's a section on why a consistent voice and brand affects whether staff follow a policy or quietly route around it.

The last part is a demo of producing a video quickly using Synthesia's AI avatars. If you've ever wanted a two-minute clip on your own phishing reporting process rather than a generic module, this is the pitch. Both vendors are selling, so expect the demo to be the point of it.