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Data Storytelling: Driving Insight into Action

A three-hour AAT masterclass on presenting data clearly and persuasively, using better charts and proven storytelling frameworks.

24 November 2026
09:30 – 12:30 GMT · 3 hours
Online · Registration with AAT
WebinarData & AnalyticsFree

About this session

Having the right numbers isn't much use if your audience doesn't understand what they mean or what to do about them. This three-hour live masterclass from AAT focuses on turning data into clear, persuasive messages that lead to decisions.

It covers tailoring presentations to your audience, choosing the right chart for the point you're making, stripping clutter out of tables and visuals, and structuring your message using Barbara Minto's SCQA and Pyramid Principle frameworks, plus techniques for presenting with confidence.

It's a paid course, with discounted rates for AAT members, and booking is handled on an external site.

Who it’s for

Finance professionals and analysts who present figures to managers or leadership and want their reports and presentations to land better.

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